Privacy Policy

Effective Date: October 9, 2026

Our Commitment to Your Privacy

At Simple 6 LLC ("Simple Macros," "we," "our," or "us"), we believe your privacy is fundamental. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our mobile application (the "App") and the website at simplemacros.com (the "Website").

By using Simple Macros, you agree to the collection and use of information as described in this policy. If you do not agree, please do not use our services.

Information We Collect

Contact Information

Name: Used for app functionality and analytics to personalize your experience
Email address: Used for account management, app functionality, analytics, and marketing communications

Health and Fitness Data

Health information: Weight, height, age, sex, dietary preferences, health goals, and meal tracking data to provide personalized nutrition recommendations
Fitness data: Step count and activity data (via Apple Health or Google Health, with your permission) to optimize your Simple Macros plan
Weigh-in history: Used to recalculate your targets over time

Location Data

Precise location: Used to find nearby restaurants that align with your Simple Macros targets
General location: Used for analytics and to provide region-appropriate meal suggestions

User Content and Activity

Search history: Food and restaurant searches to improve recommendations
Support inquiries: Communication with our support team

Food Database Contributions

When you add or correct a food in the Simple Macros Food Database by photographing its packaging, we collect:

Photographs of food packaging: The nutrition facts label and the front of the package
Product details: Product name and brand
Nutrition values: Serving size, calories, and macros, either as you enter them or as we read them from your label photo
Barcode: The product's barcode, used to match it to the right item
Your user id: Attached to your contribution for attribution (including a contributor badge) and for moderation

Before a photo leaves your phone, we strip its EXIF and GPS metadata on the device, so the location where a photo was taken never reaches our servers. How this content is shared, processed, and kept is described under “The Simple Macros Food Database” below.

Meal Photos for Restaurant Estimate Refinement

Some restaurants do not publish nutrition information. For those restaurants, the App shows estimated calories for their menu items. When you log a meal from one of them, the App offers to let you take up to five photos of the food you were served. An AI vision model looks at the photos together with a description of what you ordered and estimates the calories, protein, carbs, and fat on your plate. You choose whether to use those numbers or keep the original estimate. If you take photos in this flow, we collect:

Meal photos: Up to five photos of the food you were served
Portion note: Your optional note about portions, for example “they gave me extra rice”
Order details: The menu items you ordered and the options you picked
Estimates: The App’s original estimate, the photo-based estimate, and which one you chose

Why we keep them: This is different from other food photos in the App, which are not stored. We keep these photos and estimates because they are the reference set we use to improve estimates for that restaurant’s menu items over time. We use them for two purposes: to give you a more accurate estimate for that meal, and to improve estimates for that restaurant’s menu items for all users.

How they are processed: Before a photo leaves your phone, we resize it and strip its EXIF and GPS metadata on the device, so the location where it was taken never reaches our servers. To produce the estimate, we send your photos and the description of your order to a third-party AI model provider accessed through OpenRouter. The photos are sent only for that analysis. The provider acts as our service provider (sub-processor) for that step.

Where they are stored and who can see them: Photos are stored in a private storage bucket in our Supabase backend. They are never public. They are shown back only to you, inside your own meal log. Simple Macros staff and our automated tooling read them to review and improve restaurant estimates. No other Simple Macros user ever sees them.

How long we keep them: We keep these photos and the linked observation records indefinitely, because they are the reference set used to improve estimates. You can remove the photos from a meal at any time in the App. Doing so deletes the photos and the linked observation records.

If you delete your account: The observation records and photos are detached from your account by clearing your user id, and they are kept in anonymized form. A photo of a plate of food is not treated as identifying you. If you want the photos gone as well, remove them from your meals in the App before you delete your account.

Your consent: Before you take any photo in this flow, the App shows this notice above the shutter: “Photos help us improve this restaurant’s estimates. They are private and only used for that.” Taking a photo in this flow is your consent to the collection and use described here.

Analytics: For this feature, our analytics record only counts, such as how many photos you took, how many items were in the meal, and whether you used the new values. We do not send the photos, your note, the restaurant name, dish names, or nutrition values to any analytics provider.

Technical Information

Device information: Device type, operating system, and app version for compatibility and performance
Usage data: How you interact with the app to improve features and user experience
Crash and performance data: Technical logs to identify and fix issues

Information We Do Not Collect

We do not collect video or audio recordings. The only photos we collect are the food packaging photos you choose to submit to the Simple Macros Food Database and the meal photos you choose to take for restaurant estimate refinement, both described above
We do not collect or store payment card details. Simple Macros is free; if you paid for a subscription before it became free, that payment was processed by the Apple App Store, Google Play, or Stripe, depending on where you subscribed

How We Use Your Information

App functionality: Provide core features like meal planning, daily macro tracking, and personalized recommendations
Personalization: Customize your Simple Macros experience based on your goals, preferences, and progress
Analytics: Understand app usage to improve features and develop new functionality
Marketing: Send you relevant updates about Simple Macros features and health tips (you can opt out anytime)
Customer support: Respond to your questions and provide assistance
Safety and security: Protect against fraud and ensure app security
Legal compliance: Comply with applicable laws and regulations

Information Sharing

We do not sell your personal information. We may share information in limited circumstances:

Service providers: Trusted partners who help us operate the App (all bound by strict privacy agreements), including the AI vision providers that read your submitted label photos, described under “The Simple Macros Food Database,” and the AI model provider that reads your meal photos, described under “Meal Photos for Restaurant Estimate Refinement”
AI assistants you connect: When you connect an assistant such as Claude or ChatGPT, it receives the data its tools return when you ask it to, as described under “Connected AI Apps” below
Coaches you connect: If you add a coach in the app, that coach can see your nutrition data, as described under “Sharing with your coach” below
Other Simple Macros users: Photos and nutrition data you contribute to the Simple Macros Food Database are shown to other users, as described under “The Simple Macros Food Database”
Analytics partners: Usage data used to understand how the website and App perform, described under “Website and Product Analytics” below
Advertising partners: Identifiers used to measure our advertising, described in detail under “Advertising and Conversion Measurement” below
Legal requirements: When required by law or to protect our users' safety
Business transfers: In connection with a merger, acquisition, or sale of assets

You can connect one or more coaches in the app (Settings > Coaches) or on our website, using a coach’s code, link, QR code or email invite. Nothing is shared until you see what the coach will be able to see and approve it. Sharing is all or nothing: a coach you connect can see:

Every meal and food you log, with calories and macros
Your calorie, protein and step goals, and your goal weight
Your weigh-ins and step counts
Your streaks and badges

This includes your history from before you connected, not just what you log afterwards. A coach never sees your email address, phone number, password, payment details or your private favorite-meal photos, and coaches can only view your data: they can’t change anything in your account. A coach sees your name and profile photo, and you see theirs.

If you connect through a coaching company (for example, with the code of a coach who works there), you connect with the company. The coaches it assigns you to, and its owners and admins, can see the same data. The company can assign you more coaches later, such as a nutrition coach and a training coach, without asking you again; the consent screen says so before you approve. A coach may also view your data through AI assistants they connect to their own Simple Macros account, as described under “Connected AI Apps” below.

You can remove a coach at any time in the app under Settings > Coaches, and their access ends immediately, in Simple Macros and in any AI assistant they use. Leaving a coaching company removes everyone there at once: every coach it assigned to you and its owners and admins. We can’t control what a coach already viewed, wrote down or saved outside Simple Macros before you removed them; that is the coach’s responsibility under our Coach Terms, which require coaches to use your data only to coach you and to keep it confidential.

Website and Product Analytics

We use analytics services to understand how the website and App are used, so we can see which parts of signing up work and which lose people. These providers receive information from us and process it under their own privacy policies. They are:

Google Analytics – website traffic and reporting
Microsoft Clarity – session recordings and heatmaps on both the website and the App, described below
Amplitude – product analytics across the website and the App

What they receive is the pages you visit, the actions you take (such as starting or finishing sign-up), and where you came from, including any campaign link or QR code you used. If you create an account, Amplitude also receives your account identifier and email address, which lets us see your use of the website and the App as one journey rather than two unconnected visitors. We do not send your health, fitness, weight, or meal-tracking data to any of these providers.

On the website, if you are in the EU or UK, none of these load until you accept cookies on the banner shown on your first visit. Elsewhere they load when you arrive, and none of them load if you decline on the banner or if your browser sends a Global Privacy Control signal.

Microsoft Clarity

We partner with Microsoft Clarity to capture how you use and interact with the website and the App through behavioral metrics, heatmaps, and session replay. Clarity records sessions and collects usage data such as the screens and pages you view, where you tap, click, and scroll, and technical details about your device, browser, or App version. We use this to find parts of Simple Macros that are confusing or broken and fix them.

In the App, recordings are masked so they show the layout of each screen and where you tap, not the text or images on it, which means your weights, food logs, and other health data are not captured. App sessions are tagged with your account identifier so we can find the recording behind a problem you report. We never send your name or email address to Clarity.

On the website this data is captured using first- and third-party cookies; in the App it is captured by Clarity’s software built into the App. For more information about how Microsoft collects and uses your data, see the Microsoft Privacy Statement.

Advertising and Conversion Measurement

We work with advertising partners, Meta (Facebook and Instagram) and OpenAI (ads in ChatGPT), to measure whether our ads lead people to sign up for Simple Macros. This section describes exactly what we collect for that purpose and what we share.

What We Collect

Advertising cookies: _fbc, which records that you arrived from a Meta ad, and _fbp, an identifier for your browser. Both are set by the Meta Pixel. OpenAI’s pixel sets __obref, an identifier for your browser, and, when you arrive from an ad in ChatGPT, __oppref, which records that you came from that ad. All of these are described in our Cookie Policy
Sign-up events: That you created an account and finished setting it up

What We Share with Meta

The Meta Pixel sends information from your browser as you use the site, including the pages you visit and when you finish setting up your account. This may include a hashed (irreversibly encoded) version of your email address and the _fbc and _fbp cookie values. We never share your plaintext email address with Meta, and we never share your health, fitness, weight, or meal-tracking data with advertising partners.

What We Share with OpenAI

OpenAI’s measurement pixel sends information from your browser as you use the site: the pages you visit, when you finish setting up your account, submit your email, tap a link to download the App, or connect Simple Macros to an AI app, and the __oppref cookie value if you came from an ad in ChatGPT. This may include a hashed (irreversibly encoded) version of contact details you enter on the site, such as your email address, phone number, or name. We never share your plaintext contact details, your account identifier, or any health, fitness, weight, or meal-tracking data with OpenAI. See the OpenAI Privacy Policy for how OpenAI uses this data.

Subscriptions bought before Simple Macros became free: if you paid for a subscription on our website, we stored the _fbc and _fbp values with your subscription record and, once a payment went through, reported it to Meta from our servers with a hashed version of your email address and the amount paid.

How Long We Keep It

Any identifiers stored with a subscription record are kept only until the payment has been reported, normally about 30 days, and are deleted once that is done. You can request deletion at any time by contacting us at support@simplemacros.com.

Your Choices

You can decline advertising cookies from the banner shown on your first visit, which stops the Meta Pixel and OpenAI’s pixel from loading and prevents these cookies from being set. If you are in the EU or UK, nothing loads until you accept. We also honor the Global Privacy Control (GPC) signal, so if your browser sends one we treat it as a decline. You can additionally block or delete cookies in your browser settings, or adjust your ad preferences directly with Meta.

The Simple Macros Food Database

The Simple Macros Food Database is a shared catalog of foods that our users help build. When you add or correct a food by photographing its packaging, your contribution becomes part of this shared database so other users can find and use it. Here is how that works.

Automatic label reading (AI processing)

When you submit a photo of a nutrition facts label, we send that image to a third-party AI vision provider that reads the nutrition values automatically, so you do not have to type them in yourself. We currently use one of OpenRouter, Anthropic, or OpenAI for this. Your image is transmitted to the provider only to process your submission, and these providers act as our service providers (sub-processors) for that step.

Sharing with other users (community display)

Submitted package photos and nutrition data (product name, brand, serving size, calories, macros, and barcode) are shared with and shown to other Simple Macros users. When several products share the same barcode, for example after a manufacturer reformulates a product, other users see the submitted photos so they can pick the right version. This community display is the whole point of the feature. We do not sell contributed photos or nutrition data to advertisers, and we never use them for advertising.

Your license to us

When you contribute a photo or food data, you keep ownership of what you submit and grant Simple Macros a non-exclusive, worldwide, royalty-free license to store, use, display, and share that content so it can become part of the Simple Macros Food Database and be shown to other users. This mirrors the consent you agree to in the app at the moment you submit.

How long we keep contributions

Contributions become part of the shared database and are kept for as long as that database exists, which may be indefinitely, even if you later stop using Simple Macros or delete your account. This is because other users may rely on the food entry you added or corrected. You can ask us to remove your contributions at any time by contacting support@simplemacros.com, and we will review your request. If you delete your account, your personal account data is deleted as described under “Data Retention” below; food entries and photos you contributed may remain in the shared catalog, and on request we will remove them or de-identify them by removing your attribution.

Reporting and moderation

You can report a food entry or photo that is inaccurate, objectionable, or does not belong. We review reports and can correct or remove entries, remove photos, and restrict or suspend accounts that misuse the feature. The rules that apply to contributed content are set out in our Terms of Service.

Connected AI Apps

You can connect an AI assistant, such as Claude, ChatGPT and others, to your Simple Macros account. The connection only happens through a sign-in on simplemacros.com that you approve. When you approve it, you choose Full access or Read-only. You can disconnect an assistant at any time at simplemacros.com/connect or in the app under Settings > AI Assistants.

What a connected assistant can do

A connected assistant can read and change only what its tools allow: your profile and goals, your meals, your weigh-ins, your favorites, and our food and restaurant catalog. With Read-only access it can look but never change anything. It acts only when you ask it to.

If you are a coach, an assistant you connect can also read the data of the clients who shared it with you, unless you turn off coach access for that assistant in your coach settings.

What we receive

We don’t receive your conversation with the assistant. If you ask it to report a problem to us, it sends a short description of what went wrong that it writes for you, never a copy of your conversation. We keep that report, along with your account details and a list of the assistant’s recent requests to Simple Macros, as a support message, and we email you back about it. Otherwise we receive only the tool requests the assistant sends us, for example “log this meal.” We keep a record of each request (which tool, whether it worked, when, and which assistant) for 30 days for security and support.

The assistant provider’s own policy

What you share with the assistant, including anything it reads from Simple Macros on your behalf, is also covered by that assistant provider’s own privacy policy. Please review it before you connect.

For Coaches

If you set up a coach account, we collect the profile you give us: your name, business name, photo, headline, specialties, how you coach (online or in person), your city if you coach in person, languages, a price note, your website, your Instagram and TikTok usernames. Paid coach plans (and coaching companies’ Enterprise plans) are billed through our payment processor, Stripe: Stripe collects and stores your card details, and we keep your plan, its status and renewal date, and the Stripe customer and subscription identifiers. We never see or store your full card number. If you fill in our Enterprise contact form, we keep what you send us (name, work email, company and the rest of the form) to reply to you and set up your team.

Your coach profile (name, photo, business and headline) is shown to anyone who opens your coach link, scans your QR code or enters your code, so they know who they are connecting with. We record when you accepted the Coach Terms and which version. If you own a coaching company, we also record when you accepted the coaching company terms. Members of a coaching company see each other’s names, roles and how many clients each coach has, and its owners and admins see every client of the company.

Reviews and the Coach Directory

If you review a coach you have worked with, the review is public: it shows your rating, what you wrote, your first name and last initial (or “Verified client” if you choose) and how long you worked with the coach. The coach can reply to it publicly. Reviews appear on the coach’s invite page, in the app and, once the coach directory launches, on the coach’s public profile. You can edit or delete your review in the app, and anyone can report a review to us for moderation.

Coaches who choose to be listed in the coach directory (“Find a coach”) have a public profile, including their city and reviews, on our website and in the app. A listed coach’s profile never shows anything about their clients.

Your Privacy Rights

Access: Request a copy of your personal data
Correction: Update or correct your information
Deletion: Request deletion of your account and associated data
Opt-out: Unsubscribe from marketing communications at any time
Data portability: Receive your data in a portable format

To exercise these rights, contact us at support@simplemacros.com.

European Economic Area (GDPR)

If you are in the EEA, you have additional rights including the right to restrict processing, object to processing, and lodge a complaint with a supervisory authority. Our legal basis for processing is your consent and legitimate interest in providing the service.

California Residents (CCPA/CPRA)

If you are a California resident, you have the right to know what personal information we collect, request deletion, and opt out of the sale or sharing of personal information. We do not sell your personal information for money. As described under “Advertising and Conversion Measurement,” we do share advertising identifiers with Meta and OpenAI to measure our advertising, which California law may treat as “sharing” for cross-context behavioral advertising. You can opt out by declining advertising cookies in our cookie banner, by enabling the Global Privacy Control (GPC) signal in your browser, which we honor automatically, or by contacting us at support@simplemacros.com.

Data Security

We implement industry-standard security measures to protect your information, including encryption, secure servers, and regular security audits. However, no system is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal data for as long as your account is active or as needed to provide services. You may request deletion of your data at any time by contacting us at support@simplemacros.com. We will delete your data within 30 days of a verified request, unless we are required by law to retain it.

When you remove a coach, or a coach removes you, we keep a record of the connection (who had access, when it started and ended, and who ended it) and of related account events. These records contain no nutrition data. We keep them for security and to answer questions about who could see your data. A review you wrote stays published after the coaching ends unless you delete it.

Children's Privacy

Simple Macros is designed for users aged 16 and over. We do not knowingly collect personal information from children under 16. If we discover we have collected such information, we will delete it immediately. The same minimum age applies to contributing content to the Simple Macros Food Database.

International Users

If you use Simple Macros outside the United States, your information may be transferred to and processed in the US. By using our App, you consent to this transfer and processing.

Third-Party Services

The App integrates with Apple Health and Google Health to read step count and activity data. These integrations are opt-in and governed by Apple's and Google's respective privacy policies. We only access the specific health data types you authorize.

When you contribute to the Simple Macros Food Database, we use a third-party AI vision provider (currently one of OpenRouter, Anthropic, or OpenAI) to read the nutrition values from your label photo. Your image is transmitted to that provider to process your submission. See “The Simple Macros Food Database” above.

When you take photos of a meal for restaurant estimate refinement, we send those photos and a description of your order to a third-party AI model provider accessed through OpenRouter. The photos are sent only to produce the estimate. See “Meal Photos for Restaurant Estimate Refinement” above.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes through the App or via email. Your continued use of Simple Macros after changes indicates your acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us at:

support@simplemacros.com