High Protein- 1x12 ct Chick-fil-A® Nuggets380Calories40gProtein16gCarbs17gFat
- 1xOriginal Flavor Waffle Potato Chips220Calories3gProtein25gCarbs13gFat
Meal total
600Calories43gProtein41gCarbs30gFatSimple Macros vs Lose It!
Lose It! is a long-running calorie counter with a free Basic plan and a very large food database. Its barcode scanner, Snap It photo logging and macro goals are Premium features, $79.99 a year in the US, and it says members can share custom foods with other users, with its team verifying popular uploads. Simple Macros gives you the scanner and photo logging free, and has every chain's full official menu.
Prices, features and data sources checked .
Features and price
 | Lose It! | |
|---|---|---|
| Nutrition data | ||
| Whole-food dataBanana, grilled chicken, white rice | USDA FoodData Central | Many from USDA |
| Packaged foodsWhat a barcode scan returns | USDA Branded Foods + products users add | Includes member-added barcodes |
| Who adds foods to search | Users, usually from a label photo; two matches = verified | Members can share; popular uploads verified |
| Restaurant nutrition | Each chain's official numbers, every option | Not stated |
| Estimates marked as estimates | Yes, every one | Not stated |
| Features | ||
| Calorie + macro tracking | Included free | Paid: only with a paid plan |
| Barcode scanner | Included free | Paid: only with a paid plan |
| AI photo logging | Included free | Paid: only with a paid plan |
| Customize restaurant ordersEvery menu option at 200,000+ restaurant locations | Included free | Not offered |
| Meal GeneratorBuilds restaurant orders that hit your calorie target | Included free | Not offered |
| Log food in ChatGPT, Claude, GrokTrack by talking to the AI you already use | Included free | Not offered |
| Price | FreeEvery feature | $79.99/yrPremium |
Paid = only with a paid plan. No = we didn't find the feature on the app's own pages on that date. Not stated = the app doesn't say on its own website, help center or App Store listing. US list prices, features and data sources as each app describes them on its own App Store listing, website and help center; they can change, so check each app for current details. All trademarks belong to their owners. Simple Macros is not affiliated with or endorsed by Lose It!. Our own data sources are on where our nutrition data comes from. Last checked .
What Simple Macros does differently
Barcode and photo logging, free.
On Lose It! the barcode scanner and Snap It photo logging are Premium features. In Simple Macros they are free for everyone, with no trial to remember to cancel.
Where the numbers come from.
Lose It! says members can share custom foods with other users and its team verifies popular uploads. In Simple Macros, every whole food comes from USDA FoodData Central with USDA's numbers unchanged, packaged foods start from USDA's Branded Foods label data, and restaurant items come from each chain's official numbers.
Where our nutrition data comes from- Whole foodsUSDA FoodData CentralUSDA's numbers, unchanged
- Packaged foodsUSDA's Branded Foods label dataPlus products people add, one per barcode
- RestaurantsThe chain's official numbersEvery option, estimates marked ~
- Photo loggingAn AI estimateAlways marked ~
Build your restaurant order.
Lose It!'s own dining-out tips suggest finding something similar when a menu item isn't in the app. Simple Macros has each chain's full official menu with every option, so your exact order adds up from the chain's own numbers.
Browse restaurant menusHigh ProteinWhen Lose It! might suit you better
- You want the biggest possible database: Lose It! says it has over 50 million foods.
- You like logging by voice: Lose It! Premium has voice logging. Simple Macros has no voice logging in its app, though you can talk to your AI app instead.
- You want a one-time purchase: Lose It! sells a lifetime membership.
Questions
Is the Lose It! barcode scanner free?
Not for new accounts. As of October 5, 2026, Lose It!'s help center lists barcode scanning as a Premium feature and says some free members keep it during the transition. The Simple Macros barcode scanner is free.
How much does Lose It! Premium cost?
As of October 5, 2026, Lose It! Premium lists at $79.99 a year in the US, and Lose It! says prices can change with promotions. Simple Macros is free.
Is Simple Macros a free Lose It! alternative?
Yes. Simple Macros gives you calorie and protein targets, the barcode scanner, AI photo logging and full restaurant menus for free, with no subscription, paywall or trial.
Sources
- Lose It! help: membership tiers and pricing
- Lose It! help: incorrect food data (sources and verification)
- Lose It! help: barcode scanner
- Lose It! help: Snap It (Premium)
- Lose It! help: nutrient goals (Premium)
- Lose It! on the App Store
More comparisons: Simple Macros vs MyFitnessPal, Simple Macros vs Cronometer, Simple Macros vs MacroFactor, Simple Macros vs Cal AI, or all 5 side by side.