High Protein- 1x12 ct Chick-fil-A® Nuggets380Calories40gProtein16gCarbs17gFat
- 1xOriginal Flavor Waffle Potato Chips220Calories3gProtein25gCarbs13gFat
Meal total
600Calories43gProtein41gCarbs30gFatSimple Macros vs MacroFactor
MacroFactor is a well-regarded macro tracker known for its adaptive calorie targets. It has no free plan: $71.99 a year in the US after a 7-day trial. Simple Macros is completely free, with photo and barcode logging, full restaurant menus you can customize, and ChatGPT, Claude and Grok connections.
Prices, features and data sources checked .
Features and price
 | MacroFactor | |
|---|---|---|
| Nutrition data | ||
| Whole-food dataBanana, grilled chicken, white rice | USDA FoodData Central | Research databases (mostly NCC) |
| Packaged foodsWhat a barcode scan returns | USDA Branded Foods + products users add | Includes Open Food Facts |
| Who adds foods to search | Users, usually from a label photo; two matches = verified | Users, screened before publishing |
| Restaurant nutrition | Each chain's official numbers, every option | Some major chains |
| Estimates marked as estimates | Yes, every one | Not stated |
| Features | ||
| Calorie + macro tracking | Included free | Paid: only with a paid plan |
| Barcode scanner | Included free | Paid: only with a paid plan |
| AI photo logging | Included free | Paid: only with a paid plan |
| Customize restaurant ordersEvery menu option at 200,000+ restaurant locations | Included free | Not offered |
| Meal GeneratorBuilds restaurant orders that hit your calorie target | Included free | Not offered |
| Log food in ChatGPT, Claude, GrokTrack by talking to the AI you already use | Included free | Not offered |
| Price | FreeEvery feature | $71.99/yr7-day trial |
Paid = only with a paid plan. No = we didn't find the feature on the app's own pages on that date. Not stated = the app doesn't say on its own website, help center or App Store listing. MacroFactor has no free plan. US list prices, features and data sources as each app describes them on its own App Store listing, website and help center; they can change, so check each app for current details. All trademarks belong to their owners. Simple Macros is not affiliated with or endorsed by MacroFactor. Our own data sources are on where our nutrition data comes from. Last checked .
What Simple Macros does differently
Free, not a free trial.
MacroFactor's App Store listing says it has a free trial but no free subscription tier. Simple Macros has no subscription at all: every feature is free for everyone.
Every option, 200,000+ locations.
Simple Macros has each chain's full official menu. Swap the protein, skip the sauce, and the macros update as you build, or let the Meal Generator build an order that hits your calorie target.
Browse restaurant menusHigh ProteinLog food from ChatGPT, Claude or Grok.
Connect Simple Macros to the AI app you already use and just ask: log a meal, check the calories and protein you have left today, or plan a restaurant order. It's free, like everything else.
See how to connectI weighed 182.4 this morning
Simple MacrosLog weigh-inNice work! Logged 182.4 lb. That's 1.2 lb down this week, keep it up!
Lunch was a Chipotle bowl with chicken, white rice, black beans, fajita veggies, mild salsa and cheese
Simple MacrosLog mealGreat choice! Logged your bowl: 675 cal, 51g protein. You still have 1,120 calories and 74g protein to play with today.
When MacroFactor might suit you better
- You want MacroFactor's expenditure algorithm, which estimates how much you burn from your food logs and weigh-ins and adjusts your targets.
- You like logging by voice or by describing a meal: MacroFactor's Describe feature takes speech or text. In Simple Macros you can describe a meal to your AI app instead.
Questions
Is MacroFactor free?
No. MacroFactor's App Store listing says it has a free trial but no free subscription tier. As of October 5, 2026, US prices are $11.99 a month, $47.99 for six months or $71.99 a year, after a 7-day trial.
Is Simple Macros a free MacroFactor alternative?
Yes. Simple Macros gives you calorie and protein targets, photo and barcode logging and full restaurant menus for free, with no subscription, paywall or trial.
Does Simple Macros adjust my targets?
Yes. Your daily calorie and protein targets are recalculated when you log a new weigh-in, so your plan keeps pace with your progress.
Sources
- MacroFactor on the App Store (US pricing)
- MacroFactor: the app and pricing
- MacroFactor help: database coverage and sources
- MacroFactor help: AI food logging
- MacroFactor help: Log foods with Describe
More comparisons: Simple Macros vs MyFitnessPal, Simple Macros vs Cronometer, Simple Macros vs Lose It!, Simple Macros vs Cal AI, or all 5 side by side.